Explore Smarter Solutions for Entertainment Professionals

Think Crew was founded in 2013 by Michael R. Williams, who recognized a critical need in film and television production after spending decades working in production on independent and studio productions. Drawing from his extensive hands-on experience managing complex production schedules, Williams envisioned a comprehensive digital solution that would address the real challenges faced by production teams while maintaining the intuitive feel of traditional production management tools that industry professionals trust.

Starting with a core focus on revolutionizing how production teams handle scheduling and script breakdowns, Williams worked closely with fellow production professionals to develop software that truly understood the nuanced workflows of film and television production. This collaborative approach to development, combined with a deep respect for established industry practices, helped Think Crew evolve from an innovative concept into an indispensable production management platform that now serves productions of all sizes across the globe.

Today, Think Crew continues to be guided by its founding principle: that production management software should enhance rather than replace the proven methodologies that keep productions running smoothly. By maintaining this balance between innovation and tradition, Think Crew has established itself as a trusted partner in the evolution of production management, helping crews work more efficiently while preserving the collaborative spirit that makes film and television production unique.