Think Crew v2.7 is here and it’s the fastest, smoothest version we’ve ever shipped. No new features. Just a relentless focus on making every single interaction faster, cleaner, and more reliable for the crews who depend on it every day.
Why we spent an entire release on performance
Every production is different. Last minute changes, late night revisions, updating the schedule in a freezing parking lot in the middle of the night. The last thing you need is software that slows you down.
That’s why with v2.7, we made a deliberate choice: no new features. Instead, we went deep into the codebase and asked ourselves a harder question — is every part of this application working as well as it possibly can?
The answer, honestly, was no. And we fixed it.
11,000 lines of code. Every one of them intentional.
Our engineering team audited and refactored over 11,000 lines of code across the entire application. We identified unnecessary component re-renders, the hidden culprit behind sluggish user interfaces, and eliminated them systematically. We optimized data flows, tightened up state management, and rebuilt several core routines from the ground up.
The result is an application that responds immediately. Schedules load faster. Breakdowns update without lag. Dragging and reordering elements feels instant — because now it is.
What this means on set
On most computers, Think Crew now runs up to four times faster than v2.6. Whether you’re on a laptop in a production office or a tablet on location, you’ll feel the difference the moment you open your schedule.
Built for the people who never stop moving
Think Crew was built for ADs, UPMs, and crew members who work fast and don’t have time for software that can’t keep up. We’ve always believed that the best tool is the one that gets out of your way.
With v2.7, we held back on introducing new features so we could focus entirely on the experience you already have. That’s a promise: stability first, always. When new features do arrive, they’ll land on a foundation that’s rock solid.
This release is for the ADs pulling six-day weeks. For the UPM who has fifteen tabs open and needs Think Crew to just work. For every crew member who’s told a colleague to try it, this is the version that makes you glad you did.
What’s next
We’re not stopping here. The performance gains in v2.7 are the foundation for everything coming next. With the codebase in the best shape it’s ever been, new features we’ve been building behind the scenes will start rolling out in upcoming releases, and they’ll run on the fastest, most stable version of Think Crew we’ve ever built.